Knowledge Center News & Press Release Distribution

Knowledge Center

Six Reasons Why SEO “Top Lists” Strategies Also Work for PR

A thoughful campaign can trigger a waterfall of visibility. Because the whole point of most public relations exercises is to generate visibility for specific messages, I like to draw ideas and tactics from the search engine optimization and marketing crowd. They’re a data driven bunch, and they hav...

2012-02-08 11:03

Six Reasons Why SEO “Top Lists” Strategies Also Work for PR

Forums: Virtual Focus Groups for Communicators [Tips]

A screenshot of a popular cycling forum. Users frequently discuss brands of bikes, parts, clothing and related gear. BikeForums.net has 200K+ members, 12,000K are active and 1,500 were online this morning. Before Facebook was conceived or Twitter was launched, before “community” became the flavor o...

2012-02-08 10:55

Forums: Virtual Focus Groups for Communicators [Tips]

Mobile Marketing – It works and the time is now

Mobile marketing powerhouses just took the state at IMS11. And they’ve frankly changed my mind about mobile marketing. Now, in all honesty, I’m a bit of a crank when it comes to marketing messages and my cell phone. I appreciate a well designed mobile site and have made plenty of buying decisions...

2012-02-08 10:51

ProfNet #ConnectChat recap: Online tools for journalists

With new websites and online tools popping up every day, it’s hard to keep track of all the resources out there for journalists. In our latest #ConnectChat, Mike Reilley (@journtoolbox), founder of the Society of Professional Journalists’ research site, The Journalist’s Toolbox, shared his expertise...

2012-02-07 11:06

ProfNet #ConnectChat recap: Online tools for journalists

Photo SEO: Use Photos to Multiply Your Search Effectiveness

Photo SEO can improve the visibility of your messages. In this search, images for iPhone cases dominate the top of the page. What would you click on if you were in the market for one of these? We know that multimedia content drives better press release results and in this post, we’re going to tackl...

2012-02-01 09:10

Photo SEO: Use Photos to Multiply Your Search Effectiveness

Content Marketing #CMWorld Recap– From the Lips of Silent Bob

Content Marketing World keynote speaker Kevin "Silent Bob" Smith penned this note to the author's pal. My current Facebook status update is : “I hugged Kevin Smith. I would be jealous too.” I bet you’re wondering how this relates to content or marketing or Content Marketing. And I’m here to tell...

2011-12-01 13:28

Content Marketing #CMWorld Recap– From the Lips of Silent Bob

Finance Blogs: Giving You the Business…

Working as the blogger relations manager for PR Newswire, I come across my fair share of great blogs that cover a wide variety of subject matters and interests. And as you might expect, some blogs are better than others. With that in mind and in an effort to highlight the better ones, I do my best ...

2011-11-22 09:14

Likeability + Trust + Quality = Enchantment

The IMS conference team's default setting is "Yes." Here they scramble mid-keynote to give Guy Kawasaki a lavaliere mic and fix A/V issues. For a marketer seeking a good time, Guy Kawasaki is a sure thing. His presentations are potent, entertaining and informative. He is, in a word, enchanting. A...

2011-11-15 15:46

Likeability + Trust + Quality = Enchantment

Bloggers Are People, Too.

Lots of people discuss wild mushrooms online. Some are into hunting illegal psychoatives, others hunt edibles. I'm one of the latter, and this tremendous puffball I found is an edible. Distinctions matter when it comes to personal interest. One of the coolest things about the blogosphere and the so...

2011-10-10 10:22

The End of PR? There Is No IR, PR or Marketing — Only Strategic Communications, Says Industry Vet and Author

Brian Pittman's exclusive interview this week: Jeff Corbin, CEO, KCSA Strategic Communications; Author, "The Art of Communicating Value — Four Basic Steps to a Successful IR Program and Creating the Ultimate Communications Platform" Consumers, the media and shareholders don't care about marcom silo...

2011-09-08 10:31